Media Center

January 28, 2015

KKR provides Growth Equity to ClickTale

New Capital to Accelerate International Growth of Leading Digital Customer Experience Company

TEL AVIV, Israel & LONDON--(BUSINESS WIRE)-- KKR, a leading global investment firm, today announced that it will lead a $35 Million growth equity investment in ClickTale, a Digital Customer Experience (DCX) SaaS company based in Tel Aviv, Israel. KKR will support ClickTale's global expansion with primary capital and access to its network of tech experts and affiliated companies. Amadeus Capital Partners, a leading UK-headquartered venture capital firm, Viola Credit and other existing investors also participated in this round.

ClickTale enables businesses to maximize revenues by optimizing the way visitors interact with their websites - whether from desktop, tablet or smartphone. ClickTale's software records visitors' in-page activity and produces highly actionable visual insights, including heatmaps, conversion funnels, and individual session replays, which marketers use to optimize engagement and conversion. ClickTale is a powerful stand-alone solution and also adds a visualization layer to customers' traditional web-analytics, A/B testing and voice-of-customer tools. ClickTale offers a full enterprise-grade solution with a high near-term ROI. Its global blue-chip customer-base includes many Fortune 1000 companies, such as Adobe, Home Depot, Tele2, Sears, Walmart, and many more.

Dr. Tal Schwartz CEO and co-Founder of ClickTale commented: "Thanks to KKR's partnership, ClickTale will be able to realize our vision of providing enterprises with a unique competitive advantage through Digital Customer Experience technology. The digital channel is a fiercely competitive arena and deeply understanding each customer's experience is increasingly critical to engagement and conversion. ClickTale takes away the guesswork by showing enterprises which digital experiences should be improved and how to do so."

Richard Anton, Partner at Amadeus and board member at ClickTale, said: "Since we first invested in 2013, ClickTale has really delivered in serving the largest enterprise customers and growing internationally. It's a classic example of a growth stage Amadeus company which is primed to become a global leader. We are delighted to welcome KKR as a shareholder to help accelerate the company further."

Philipp Freise, Member and Head of the European Media & Digital investment team at KKR, added: "This investment is about the global development of a cutting-edge technology company founded and run by entrepreneurs. KKR supports such companies in their international growth ambitions through entrepreneurial capital and access to our worldwide network of companies and domain experts."

Lucian Schönefelder, Director of the European Media & Digital Investment team at KKR, commented: "We are excited about partnering with the Founders and Amadeus to accelerate ClickTale's global roll-out, similar to what we have done in our recent investments in Fotolia, arago and BMG. Tel Aviv is a world-class technology hub for companies with global ambitions and we are thrilled to have more exposure to it."

KKR has a long established track record of supporting technology companies, having invested more than $13 billion of equity in 49+ companies across software, Internet, media and IT-infrastructure since 2000.

The ClickTale investment is part of KKR's growth equity effort, which focuses on selective investments in fast-growing, tech-enabled companies that sell differentiated products with global market potential and which are led by outstanding founders. Recent growth equity investments by KKR include Ping Identity (identity security software), arago (AI-based IT automation software), and Next Issue Media (digital magazine subscription marketplace) amongst others.

KKR is funding the investment primarily from the balance sheet of KKR & Co. LP (NYSE:KKR).



ClickTale®, the pioneer of Digital Customer Experience (DCX) Management, enables businesses to maximize engagement and revenue by optimizing the way visitors interact with websites on desktop, tablet and mobile devices. ClickTale's ready-to-use SaaS solution adds powerful new insights and visualizations to traditional Web Analytics, A/B Testing and Voice-of-Customer tools. ClickTale's enterprise grade solution analyzes visitors' in-page activity and produces visual insights, including data-rich heatmaps and individual session playbacks, and is enhanced by Customer Experience Consultants dedicated to ensuring business success. Founded in 2006 and recognized by Deloitte as one the 20 fastest growing companies in EMEA, ClickTale is committed to increasing the online businesses of its global customer base, including many Fortune 1000 companies. For more information, visit

About KKR

KKR is a leading global investment firm that manages investments across multiple asset classes including private equity, energy, infrastructure, real estate, credit and hedge funds. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and driving growth and value creation at the asset level. KKR invests its own capital alongside its partners' capital and brings opportunities to others through its capital markets business. References to KKR's investments may include the activities of its sponsored funds. For additional information about KKR & Co. L.P. (NYSE:KKR), please visit KKR's website at

About Amadeus

Amadeus has an 18 year history of successful tech investing across all stages. Since its inception the firm has backed over 90 companies from 10 funds totalling over $1bn in cumulative commitments. The investment team is global (UK, Sweden, US, India and South Africa) and has deep experience in technology. Major businesses built by Amadeus include CSR (LSE:CSR), a connectivity, audio, imaging and location semiconductors company, Transmode (ST:TRMO), an optical networking solutions business, Octo (acquired by Renova Group), the global leader in insurance telematics services and ForeScout, a provider of pervasive network security platforms.

Press contact KKR:
Nina Suter
Phone: +44(0)20 7251 3801
Press contact ClickTale:
Leron Kornreich
Phone: +1 415.937.1724
Press contact Amadeus:
Richard Anton
Phone: +44 77 7038 2765

Source: KKR

News Provided by Acquire Media