Press Release
KKR Invests in Adopt A Cow
April 18, 2021
KKR’s latest investment in
Founded in 2016, Adopt A Cow primarily produces and sells its pure milk, yogurt, cheese sticks and milk power products and has quickly become a trusted high-end dairy brand in
Adopt A Cow’s focus on product quality and safety, and its well-established digital sales strategy – including partnerships with opinion leaders, Tmall and other prominent ecommerce platforms – position it well to benefit from the rapid growth of China’s millennial and Generation Z populations. These groups are entering their prime consumption years, digitally savvy and increasingly seeking higher-quality goods and services.
Adopt A Cow will use the new funding to accelerate the construction of modernized dairy farms and smart production factories, bring in high-quality Australian dairy cows and further integrate its digital operation platform to enhance efficiency, improve product quality and brand competitiveness. KKR will support the company’s business growth by combining its deep experience investing in China’s technology and consumer sectors with its global industry expertise and network of resources.
“Today marks an exciting new chapter for Adopt A Cow as we accelerate our strategy to bring our high-quality dairy products to more consumers in China,” said Xu Xiaobo, Founder of Adopt A Cow. “KKR has a proven track record of investing in the dairy sector and providing value-added operational support to homegrown technology champions, and we look forward to working with them to take Adopt A Cow to its next level of success.”
“Consumption upgrades and food safety are among the key focused themes for our investments in
“China’s economic growth is benefitting from the expansive and rapid adoption of digital technologies that are bringing convenience into people’s everyday lives,” said
KKR is making its investment from its Asian private equity fund. This investment in Adopt a Cow builds on KKR’s long track record in China’s dairy sector, which includes previous investments in China Modern Dairy and
About Adopt A Cow
Adopt A Cow was founded by Xu Xiaobo with a mission of providing high-quality dairy products to consumers through its vertically integrated business model, covering dairy farming, alfalfa growing, farm visits, feed processing, as well as milk processing and sales. Xu Xiaobo built the company’s first large-scale modernized dairy farm in Gucheng,
About KKR
KKR is a leading global investment firm that offers alternative asset management and capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of The
View source version on businesswire.com: https://www.businesswire.com/news/home/20210418005056/en/
Media:
KKR Asia Pacific
+852 3602 7335
Anita.Davis@kkr.com
KKR Americas
+1 212-750-8300
Media@kkr.com
媒体垂询:
KKR亚太地区
+852 3602 7335
Anita.Davis@kkr.com
KKR美洲地区
+1 212 750 8300
Media@kkr.com
FTI 咨询(KKR中国)
林佩钰 +86 21 2315 1131
kkrchina@fticonsulting.com
Source: KKR
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