KKR Launches China’s First One-Stop Digital Marketing Company Cue & Co.March 20, 2018
Brings Together Industry Leaders Qi-xin, AnG, WIN and Wina Tech
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KKR’s investment will bring together four highly complementary industry leaders – Qi-xin, AnG, WIN, and Wina Tech – to create a multi-brand company with wide-ranging capabilities.
- Qi-xin is a leading digital ad agency, which focuses on providing full-stop media solutions including search engine optimization, APP distribution, feed ad, and other services. To learn more, click here.
- AnG is a leading digital marketing company, focusing on precision targeting and marketing efficiency improvement utilizing big data technology. To learn more, click here.
WIN is a leading brand management company with deep experience
serving leading life-style, luxury, consumer goods, and beauty brands
China. To learn more, click here.
Wina Tech is a market leading SSP and No.1 commercial WiFi
traffic operator in
Chinathat provides data collection and big data analytics to deliver a unique marketing network. To learn more, click here.
Through this partnership, each company will be better positioned to serve new and existing clients with increased benefits of scale, greater technological resources, and new and integrated capabilities that will be developed over time. While retaining their unique brands, the four firms will immediately begin collaborating to offer a full range of digital marketing solutions to their clients, which includes leading consumer brands, financial institutions, gaming companies and internet service providers.
Increasing online accessibility and consumption growth in
KKR has been investing in
KKR makes the investment from its
KKR is a leading global investment firm that manages multiple
alternative asset classes, including private equity, energy,
infrastructure, real estate and credit, with strategic manager
partnerships that manage hedge funds. KKR aims to generate attractive
investment returns for its fund investors by following a patient and
disciplined investment approach, employing world-class people, and
driving growth and value creation with KKR portfolio companies. KKR
invests its own capital alongside the capital it manages for fund
investors and provides financing solutions and investment opportunities
through its capital markets business. References to KKR’s investments
may include the activities of its sponsored funds. For additional
View source version on businesswire.com: https://www.businesswire.com/news/home/20180320006664/en/
KKR Asia Pacific:
Kristi Huller / Cara Kleiman, +1 212-750-8300
FTI Consulting (for KKR China)
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