Press Release

KKR Awards Grants to 80 Small Businesses and Nonprofits as part of COVID-19 Relief Effort

KKR Awards Grants to 80 Small Businesses and Nonprofits as part of COVID-19 Relief Effort

December 1, 2020


NEW YORK – December 1, 2020 – KKR today announced it has awarded the first round of grants in two of the cornerstone programs of the KKR Relief Fund (the “Fund”) focused on supporting small business owners and nonprofits. The $50 million Fund was created by KKR and its employees earlier this year to support those impacted by the COVID-19 pandemic and its resulting economic dislocation.


In the first round of the KKR Small Business Builders (SBB) program, KKR has awarded $10,000 each to 55 small business owners from a diverse range of backgrounds across gender, race, ethnicity, business industry, size and geography. The grants will provide financial assistance, hands-on support from KKR employees and resources from KKR’s partner organizations to help the small businesses to maintain day-to-day operations and jobs while also supporting their future growth.


The first round of SBB recipients are located in the U.S. and Asia, with 24 states across the U.S. represented. Over 50% of the recipients are minority-owned businesses, over 61% are owned by women and 22% are owned by veterans or their immediate family members. All of the businesses have between 5 and 50 employees and 75% reported less than $1 million in annual revenue.


“Small businesses are the lifeblood of our communities and across the U.S. alone, hundreds of thousands of businesses have been forced to close temporarily, and the data show that of those businesses, 60% are closed forever,”[1] said Henry Kravis and George Roberts, Co-Chief Executive Officers and Co-Founders of KKR. “At a time when the challenges facing communities are tremendous, these grants aim to support small business owners and high-impact nonprofits to enable them, and ultimately the greater community, to meet this moment of immense disruption.”


“All businesses start small and desire to grow. KKR’s Small Business Builders initiative is partnering with Hello Alice to provide small business owners grants, online resources and a thriving online community of peers,” said Elizabeth Gore, Co-Founder and President of Hello Alice. “Small businesses are the heart of our country, and we are proud to work with KKR to ensure their growth during these trying times.”


In this first round of the KKR Grants initiative, which is focused on identifying and supporting nonprofits whose work supports priorities related to Opportunities, Communities, and Heroes, KKR awarded over $3 million to 25 nonprofit organizations around the world that are playing critical roles in addressing the challenges resulting from the COVID-19 crisis. Grant recipients included both international nonprofits and locally focused organizations in the U.S., U.K., Ireland, and Germany.


“COVID-19 has created unfathomable physical, economic and social disruption for people and communities around the world and the non-profit sector will continue to play a vital role in the recovery. We look forward to supporting our partners in the days and months ahead,” said Ali Hartman, KKR’s Global Head of Citizenship.


SBB and KKR Grants are available to organizations around the world with recipients selected in rounds on an ongoing basis.


·       Small businesses around the world can learn more and apply for SBB grants at

·       The application for nonprofits is available at The next round opens January 4, 2021.


KKR’s Relief Fund is helping address challenges facing our shared communities through four key pillars: supporting portfolio company employees; engaging our employees as leaders and change-makers; assisting small businesses; and providing strategic grants and partnerships.  Read a personal story about notifying grant recipients here.


About KKR Small Business Builders


KKR Small Business Builders is a grants-based program created to support small business owners who are struggling to navigate the challenges of the pandemic. KKR has joined forces with small business experts at Hello Alice and GEN Global to identify diverse and dynamic small business owners in need of assistance. Through SBB, KKR is awarding $10,000 grants to small business owners who will also receive support from KKR employees and the Hello Alice platform to help them better sustain their operations, maintain or create jobs and manage or pivot their business model.


About KKR Grants


KKR Grants is a global effort focused on identifying and supporting the most innovative and effective nonprofits whose missions are aligned with priority areas, including delivering immediate aid to vulnerable populations impacted by the pandemic, providing innovative pathways of workforce recovery and development, and supporting our heroes including teachers, first responders, essential workers and front-line medical professionals. KKR is supporting these organizations with financial grants and strategic support.


KKR Small Business Builders Round 1 Recipients


Nick Anderer

Anton’s | New York, NY


Gary Carter

Sitpinyo Muay Thai & Fitness | Hong Kong


Justin Gurland and Zac Clark

Release Recovery | Yorktown Heights, NY


Lisle Richards

The Village Den | New York, NY


Trishala Bhansali

Lekha | New Orleans, LA


Daymara Baker

Rockin’ Baker Incorporated | Fayetteville, AR


Hossein Akbari

The Discovery Years | San Jose, CA


Beth Plante

Charleston Power Yoga | Charleston, SC


Warren Norgaard

Milkweed Arts | Phoenix, AZ


Teri Van Goethem

DC Born & Bread | Washington, D.C.


Francine Zodda

A Child’s Place | McHenry, IL


Thomas C. Trotman

TNT Construction Training | Denver, CO


Michael A. Robinson

Dallas Costume Shoppe | Dallas, TX


Monica Wong

Little Green Cyclo | South San Francisco, CA


Athanasios Hatzinas

Yetter’s Diner | Augusta, NJ


Kareem Badr

The Hideout Theatre | Austin, TX


Tyrone Foster

Precision Landscape Services | Portland, OR


Janie Deegan

Janie’s Life-Changing Baked Goods | New York, NY


Lexi Beach

The Astoria Bookshop | New York, NY


Anna Peters

Art Coop | Urbana, IL


Sherille D. Barber

Barber Therapy & Associates | Rock Hill, SC


Brenda Bueno

Little Daydreamers Learning Center 2 | New York, NY


Alina Ackenbom

Camp Friendship | Palmyra, VA


Bridget Manzanares

Flagship Real Estate Group | Encinitas, CA


Melissa Anelli

Mischief Management | New York, NY


Lane Velayo

Synergos Association Management | Indianapolis, IN


Cate Phillips

Capstone Calling | West Bend, WI


Jimmie Richard

Richards Family Group | Willowick, OH

Jessie Lipkowitz

Polarity | Ann Arbor, MI


Charlotte Guyton

Bard & Baker | Troy, NY


Dennis Williams

W.Heir’s | Winter Springs, FL


Eric Cruz

Progressive Health & Performance | Murrieta, CA


Jaime Adams

Poshy Paws | Peoria, AZ


Zoe Schuler

ZMD | Madison, WI


Jonathan Byun

Playcenter | Lakewood, CA


Debbie Hall

Century Travel | Austin, TX


Jim O’Connor

Homestead Inn | Wolf Point, MT


Laura Oldaker

Academy for Caregiving Excellence | Tucson, AZ


Nicole Phillips

Inner Me | Houston, TX


Mona Ghattas

Duran Central Pharmacy | Albuquerque, NM


Mary Williams

Urgent & Primary Care Of Clarksdale | Clarksdale, MS


Kyle Black

RollerCade | Detroit, MI


Patrick Lai

Game Theory Restaurant + Bar | Fort Worth, TX


Sandra Stroehmann

Elixir Mind Body Massage | Denver, CO


Deborah Carlin

Debbie’s Dance Studio | Williamson, WV


Christian Davis

Supply Locale | Chicago, IL


Tom Rummel

MrCleanSD | San Diego, CA


Sheila Rhodes

Small Batch Kitchen Cafe and Market | Lansdale, PA


Cristina Atencio

Isabel Blackwell | Portland, OR


Sarah Ribner

PiperWai | New York, NY


Evonya Easley

Love E | Atlanta, GA


Kristi K May

Legend Acres | Surprise, AZ


Moiz Bohra

Nova Home Care | Farmington Hills, MI


Alda Escobar

Madre Luna | Corona, CA


Sian DeLuca

SensationAll Kids Gym | Concord, CA





KKR Grants Round 1 Recipients



Support for food security, safe housing, public health, and crisis relief





Children’s Rights



Deutsche Franziskanerprovinz KdöR



Headstrong Counselling

United Kingdom


Hour Children



La Casa de las Madres



Little Essentials



Martha’s Table



Meals on Wheels of San Francisco



New Alternatives for Children



North Texas Food Bank



Single Homeless Project (SHP)

United Kingdom


The Bowery Mission



Women’s Aid Ireland





Support for innovative pathways of workforce recovery and development


Defy Ventures



Eight Million Stories, Inc.



Clubhouse International



The HOPE Program



Year Up, Inc.





Support for teachers, first responders, essential workers and front line medical professionals


826 Valencia



N.Y. Police and Fire Widows’ & Children’s Benefit Fund, Inc.



Save the Children


Small Steps Nurturing Center



Southern Area Hospice Services

United Kingdom





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About KKR


KKR is a leading global investment firm that manages multiple alternative asset classes, including private equity, credit and real assets, with strategic partners that manage hedge funds. KKR aims to generate attractive investment returns for its fund investors by following a patient and disciplined investment approach, employing world-class people, and driving growth and value creation with KKR portfolio companies. KKR invests its own capital alongside the capital it manages for fund investors and provides financing solutions and investment opportunities through its capital markets business. References to KKR’s investments may include the activities of its sponsored funds. For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at and on Twitter @KKR_Co.


About Hello Alice


Hello Alice is a free, multichannel platform that helps businesses launch and grow. With a community of more than 250,000 business owners in all 50 states and across the globe, Hello Alice is building the largest network of owners in the country while tracking data and trends to increase the success rate for entrepreneurs. Our partners include enterprise business services, government agencies, and institutions looking to serve small- and medium business owners to ensure increased revenues and promote scale. Founded by Carolyn Rodz and Elizabeth Gore, we believe in business for all by providing access to all owners, including women, people of color, veterans, and everyone with an entrepreneurial spirit. To learn more, visit, as well as Twitter, LinkedIn, Instagram, and Facebook.


 [1] Bialik, C., & Gole, D. (2020, September). Yelp: Local Economic Impact Report (Rep.). Retrieved


Media Contact:

Cara Major or Miles Radcliffe-Trenner




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